I was called to the University of the Arts Berlin in 1992. Before I was working for different advertising companies worldwide as creative director. I was responsible for accounts like German Railways, Puma, Coca-Cola, LÓréal, Olivetti, Camel and others.

Read more here (sorry it is in German): http://de.wikipedia.org/wiki/Uwe_Vock.

When I came to Berlin to join the UdK, I also opened my own ad agency the UVA in Potsdam. I left it in 2006. There I was working on accounts like the National horticultural show, the BDLA, the German Tourist Marketing agency, Statoil, Ugland industrier, Mitsubishi pharma and others.

Together with my students I worked successfully on projects for Unicef, care, EnBW, Charité, Ritter-Sport, Land Brandenburg and others in the fields of communication and media design.

Here you can see some of the results:  http://www.klassewerbung.de

I tried to integrate into the advertising design education new media technologies like app development, smart phone technologies, social media and a lot of moving image applications.

Now I am still working as professor, but besides I do some advisory jobs, develop corporate designs and communication with my own small company: The vock-berlin design company, vock-berlin gestaltungsgesellschaft mbh.